
About Artos - Who we are
The People
Artos Innovation has been founded by
Dr. Simon Webster who brings with him a 25 year track record of
successful commercialisation of science and technology with a particular
focus on the analytical,
diagnostic and biopharmaceutical sectors.
In his previous role Simon was
co-founder of Avacta Group plc, a successful AIM listed company
providing contract analytical services and cutting-edge analytical and
diagnostic products to the biopharmaceutical and in-vitro diagnostics
markets.
Simon served as Avacta’s Chief
Scientific Officer for 8 years, playing a pivotal role in the
development of the company and establishing himself as a recognised
expert in the biophysical analysis of proteins and high-throughput
formulation development of biopharmaceuticals.
During Simon's early career he developed
and spearheaded the initial commercialisation of the first of a new generation of Raman
instruments while at Renishaw plc.This became the best selling research grade
Raman system in the world and represented a key step in the wider
practical application of Raman spectroscopy across a number of
industries. An updated version of this original
instrument is still selling well after over 20 years as the Renishaw
InVia and still retains Simon's original's core design.
In addition to Simon’s extensive
experience and expertise, Artos draws on the services of a network of
selected partners built up over many years to deliver its range of
commercial and technical services including IP, sales and marketing,
technical services and business support.
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The Company
Artos Innovation is a newly established
enterprise operating at the innovative science and technology -
commercial interface.
The company has been set up to connect
and assist investors, technology transfer professionals and innovators
in order to support the process of investment and commercialisation of
new technologies and services.
We aim to catalyse new ventures and
maximise the chances and magnitude of success and, ultimately, maximise
returns to stake holders.
We offer technical and commercial
knowledge and experience which allows a deep insight into the technical
and commercial potential, and challenges, of developing and
commercialising innovative technologies and services.
We focus our activities within our key
areas of specialist technical, commercial and market sector knowledge,
namely analytical and diagnostic technologies and services for the
science, pharmaceutical and healthcare sectors (although we are happy to
apply our generic commercialisation skills to other technologies and
sectors).
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Benefits of
working with ArtosFlexible, cost effective and time efficient services to
enable and accelerate translation of knowledge and technology
into successful commercial products and services:
use strategically with no long term commitment, use to compliment
existing resource, Increase bandwidth and accelerate progress. Specialist expertise in exploitation of analytical and diagnostic
technologies to meet needs in the pharma, biotech, healthcare and basic
science markets: understanding of the unique characteristics of the technologies in
the sectors, market dynamics and end user needs and desires.
Uncommon depth of both commercial and technical knowledge and
experience: This combination provides a foundation for deep insight and good
judgment,
Successful commercialisation relies on both technological and
commercial factors – failure to understand either thoroughly courts
disaster. Ability to communicate effectively across boundaries:
technical – commercial – investor - customer.
Objective and knowledgeable:
Offering an alternative, independent, honest and straightforward point
of view built on a foundation of knowledge and experience.
Extensive experience exploiting innovative and early-stage
technologies: Raising finance, developing and selling
innovative new technologies and services; an insider’s view gained
through hard won experience of what is need to make a technology a
commercial success; experience dealing with, and managing, the high levels of uncertainty
typically associated with innovative new technologies.
Extensive network of contacts across business, market and
science/technology communities: Opportunities for collaborations and partnerships, market feedback
and access to end
customers.
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Areas of Specialist Commercial Experience and Expertise
- Early-stage business development: Wide ranging business development experience with specialist focus on
early stage and start-up technology enterprises - Hands-on experience of
every aspect of starting and building a technology based company
- Hi-Tech business development: Specialist expertise, experience and contacts in bioscience/biotech R&D,
analytical and diagnostic technology markets - Understanding of
macroscopic market drivers and competitive landscapes plus extensive
network of friends and contacts within these sectors providing insider’s
view
- Commercialisation of highly
innovative and disruptive technologies: Specialist in the commercialisation and development of innovative
and/or disruptive new products and services - Experience dealing
effectively with the high degrees of uncertainty typically associated
with disruptive new technologies. Application of ‘lean start-up’
principles to ensure efficient use of resources and increase chances of
success
Specific commercial experience and expertise includes:
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Identifying and assessing market needs including proof-of-market
studies.
- Assessing commercial and technical potential of innovative
technologies and services – investment due diligence, strategy
development, investment management and as part of commercial
troubleshooting.
- Getting Funding – assessing investment options,
preparation of investor presentations, grant funding, collaborative
development
- Brokering collaborations and assembling consortia with
complimentary technical and commercial capabilities
- Marketing –
development of strategy, development of marcoms materials including
brochures, flyers, technical notes, websites, webinars
- Sales – lead
generation, customer sales visits, ‘stand time’ at exhibitions,
technical and general support for sales teams
- Commercial innovation – identifying new ways to
increase size of existing markets, identifying new markets for existing
products, innovating new routes to market
- Writing and assessing patents
and other forms of IP
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Areas of Specialist Technical Experience and Expertise
Biopharmaceutical/protein
analysis and stabilisation-
Industry recognised expert in the biophysical analysis of therapeutic
proteins – higher-order structure, aggregation and self-association,
physical stability
- Expertise in aggregation of proteins and
stabilisation/formulation of biotechnology products such as proteins,
vaccines etc.
- Broad knowledge of all aspects of biopharmaceutical
development from discovery through development to manufacture.
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Broad knowledge of analysis of other biotechnology materials –
peptides, cells …
- Specialist experience in high-throughput protein
stability screening and formulation development
- Familiarity with
industry analytical practices and Good Laboratory Practice
Analytical and diagnostic instrument innovation, design and
development
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Instrument and consumable design and development – track record of
innovation and broad technical knowledge allowing effective overall
management and co-ordination of optical, electronic, mechanical and
software engineers. Broad knowledge of a wide range of analytical
instrumentation technology
Optical analytical techniques and technologies
- Recognised scientific
expert in instrumentation and application of a wide range of optical
analytical techniques including: Raman spectroscopy, Mid-IR spectroscopy
(FT-IR), various forms of fluorescence spectroscopy, optical/UV
absorption, static and multi-angle light scattering, dynamic light
scattering, optical and spectroscopic imaging, multi-modal spectroscopy
Additional technical and scientific expertise
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Pharmaceutical polymorphs and polymorph analysis
- Micro-fluidic device
development and fabrication
- Development and application immunoassays
and protein micro-arrays and associated POC instrumentation
- Ultra-resolution microscopy and spectroscopy – SNOM, AFM, STM
- Separation technologies – FFF, CE, DEP …
- Application of protein
biomarkers – allergies, APP’s …
- Homeland security applications of
optical analytical techniques
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Overview of Services

- Commercial and technical partnership brokering for spin-out
opportunities
- Commercial and technical mentoring of spin-outs
- Practical assistance commercialising technology (see services
for innovators and early stage enterprises)
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- Assessment
of potential spin-out opportunities
- New opportunity scouting
- Opportunity assessment and due diligence
- Partnership brokering
- Business mentoring and investment management
- Hands-on help for enterprises
- Troubleshooting and business re-engineering
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 - Pre-start up
opportunity assessment and strategy development
- Start-up and launch: business plans, partnerships, funding
- Commercial and technical help during product development
- Strategic and practical assistance during launch and early
commercialisation
- Strategic and practical assistance to grow revenues and build
value
- Assistance realising value for stakeholders
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